Brand Guidelines


Guidelines for Third Party Use of Brand Features


General Information

Although we would like to accommodate all the requests we receive from users who want to add our Brand Features to their sites, we are passionate about protecting the reputation and integrity of our brand as an objective and fair service provider of mobile marketing and promotions, gift cards, payments and loyalty rewards. That means we have to turn down many requests because sites imply that Sionic Mobile (the “Company”) is endorsing them or is otherwise affiliated with them. The same applies if the Company’s trademarks, logos, web pages, screen shots, or other distinctive features (“Company Brand Features” or “Brand Features”) are associated with objectionable material, as determined by the Company.

These Brand Features can be used only pursuant to these Guidelines, our Brand Features Terms and Conditions Agreement and for the specific purposes for which Sionic Mobile has given permission as provided in the Permission Request Form. If you have a written agreement with the Company that specifically addresses how you may use its Brand Features, you do not need to go through the approval process here unless you want to do something other than what has been authorized in your existing agreement. Otherwise, the only time you can use Brand Features without advance written permission is if there is clear and express language on our website stating that you can use those Brand Features without first obtaining permission.

When you use any of our Brand Features, you must always follow the Rules for Proper Usage included in these Guidelines. In addition, the Company may provide you with written requirements as to the size, typeface, colors, and other graphic characteristics of its Brand Features. If we provide these requirements to you at the time of our approval, you must implement them before using our Brand Features. If we provide these requirements to you after we initially gave our permission, you must implement them within a commercially reasonable timeframe, not to exceed sixty (60) days.

Trademark Basics

What is a trademark?

A trademark is a word, name, symbol or device (or a combination thereof) that identifies the goods or services of a person or company and distinguishes them from the goods and services of others. A trademark assures consumers of consistent quality with respect to those goods or services and aids in their promotion.

Why is it important to use marks correctly?

Rights to a trademark can last indefinitely if the owner continues to use the mark to identify its goods and services. If trademarks are not used properly, they may be lost and one of the company’s most important assets may lose all of its value. Rights may be lost not only because of a trademark owner’s improper use of the mark, but through improper use of the trademark by the public.

Rules for Proper Usage

Things to do:

  • If you are using a Company trademark, distinguish the trademark from the surrounding text in some way. Capitalize the first letter, capitalize or italicize the entire mark, place the mark in quotes, use a different type style or font for the mark than for the generic name.
  • If you do not capitalize the entire mark, always spell and capitalize the trademark exactly as they are shown in the Company Trademarks and Suggested Accepted Generic Terms below.
  • Use the trademark only as an adjective, never as a noun or verb, and never in the plural or possessive form.
  • Use a generic term following the trademark, for example: ION LOYALTY® application.
  • Use only Company-approved artwork when using Company logos.
  • If you are using a Company logo on a web page, there must exist a minimum spacing of 25 pixels between each side of the logo and other graphic or textual elements on your web page.
  • Normally, an unregistered Brand Feature should be followed by the superscripted letters TM or SM to give notice that the company claims trademark rights in the term. A registered Brand Feature should be followed by the symbol ® to identify the term as a registered trademark. In advertising copy, notice of trademark rights may be provided in a footnote format – e.g., by placing an asterisk adjacent to the Brand Feature and placing an appropriate notice at the bottom of the page on which the asterisk appears. Example: *ION LOYALTY is a trademark of Sionic Mobile Corporation - All Rights Reserved.

Things You Can't Do

One of the conditions for all uses is that you cannot mess around with our marks. Only we get to do that. Do not remove, distort or alter any element of a Brand Feature. That includes modifying a Company trademark, for example, through hyphenation, combination or abbreviation, such as IONized. Do not shorten, abbreviate, or create acronyms out of Company trademarks.

Do not display a Company Brand Feature as the most prominent element on your web page.

Do not display a Company Brand Feature in any manner that implies a relationship or affiliation with, sponsorship, or endorsement by the Company, or that can be reasonably interpreted to suggest editorial content has been authored by, or represents the views or opinions of the Company or Company personnel.

Do not display a Company Brand Feature on any web site that contains or displays adult content, promotes gambling, involves the sale of tobacco or alcohol to persons under twenty-one years of age, or otherwise violates applicable law.

Do not display a Brand Feature in a manner that is in the Company’s sole opinion misleading, unfair, defamatory, infringing, libelous, disparaging, obscene or otherwise objectionable to the Company.

Do not display a Brand Feature on a site that violates any law or regulation.

Do not frame or mirror any Company page (including the page that appears in response to a click on a Company Brand Feature logo).

Do not incorporate Brand Features into your own product name, service names, trademarks, logos, or company names.

Do not copy or imitate the Company’s trade dress, including the look and feel of Company web design properties or Company brand packaging, distinctive color combinations, typography, graphic designs, product icons, or imagery associated with the Company.

Do not adopt marks, logos, slogans, or designs that are confusingly similar to our Brand Features.

Do not register Company trademarks as second-level domain names.

Do not use Company trademarks in a way that suggests a common, descriptive, or generic meaning.

Trademark rights vary from country to country. Some countries have severe criminal and civil penalties for improper use of the registration symbol. Therefore, don’t use the registration symbol (®) in countries where the mark has not been registered.

If there is any question about usage, please feel free to contact us through our website or write to us at:

Sionic Mobile Corporation
c/o Brand Manager
909 West Peachtree Street NW
Atlanta, GA 30309 USA

Company Trademarks and Suggested Accepted Generic Terms

The following are some of the trademarks owned by the Company and the suggested generic terms for those trademarks.

ION Loyalty® for merchants

ION Rewards® for consumers

Shop2Give® for non-profits

Sionic Mobile® mCommerce

Mobile Rewards Marketplace

ION Commerce Engine®

It Pays To Pay With Your Phone®

Permission Request